Arts in Strategic Communication

课程简介

About the Programme Career Prospects Programme Information Message from Programme Director Master of Arts in Strategic Communication Strategic Communication involves “orchestrated commun

关键信息

入学要求

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课程结构

The Programme is structured into two concentrations: Public Affairs Communication Public Affairs Communication Corporate Engagement Communication Modules are grouped into (1) Cores and (2) Electives. The core modules are designed to nurture student’s fundamental knowledge of persuasive communication, research methodologies and professional responsibility. The elective modules are designed to provide students with knowledge and skills in communication strategies and campaigns for both the business and public sectors. Students must complete 24 credits of modules to get the degree. Each module bears three credits. Four core and four elective modules are required for graduation. Programme Information Core Modules: STC5001 Strategic Communication Theories STC5002 Research and Data Analytics STC5003 Global Issues and Social Responsibility STC5004 Communication Planning and Campaigns Elective Modules: Area 1 Public Affairs Communication STC5122 Public Communication and Social Marketing STC5123 Public Affairs and Governance STC5124 Crisis and Issues Management STC5190 Capstone in Strategic Communication STC5191 Topical Studies in Public Affairs Communication Area 2 Corporate Engagement Communication STC5181 Brand Strategy and Consumers Communication STC5182 Corporate Social Responsibility and Sustainability STC5183 Stakeholders Communication and Engagement STC5184 Digital and Mobile Marketing STC5190 Capstone in Strategic Communication STC5192 Topical Studies in Corporate Engagement Communication Admission Requirements A bachelor’s degree from a recognised university or equivalent English language proficiency requirements if the applicants’ bachelor’s degree was not obtained from a university where English is the medium of instruction: TOEFL ≥ 550 (paper-based), ≥ 213 (computer-based), ≥ 79 (internet-based) / TOEFL iBT Special Home Edition @; IELTS (Academic) / IELTS Indicator ≥ 6.5 @; College English Test-Band 6 (CET-6) ≥ 430 TEM-4 ≥ 70 @ TOEFL and IELTS result 入學要求：Admission Requirements A bachelor’s degree from a recognised university or equivalent English language proficiency requirements if the applicants’ bachelor’s degree was not obtained from a university where English is the medium of instruction: TOEFL ≥ 550 (paper-based), ≥ 213 (computer-based), ≥ 79 (internet-based) / TOEFL iBT Special Home Edition @; IELTS (Academic) / IELTS Indicator ≥ 6.5 @; College English Test-Band 6 (CET-6) ≥ 430 TEM-4 ≥ 70 @ TOEFL and IELTS results are considered valid two years from the test date. Graduation Requirements To be eligible for the award of the Master of Arts in Strategic Communication, students are required to: complete a minimum of 24 credits (8 modules), including four core modules and four elective modules as laid down in the programme curriculum; and obtain a minimum cumulative GPA of 2.0 原文链接：https://scom.hsu.edu.hk/en/master-of-arts-strategic-communication/ 二、課程簡介 About the Programme Career Prospects Programme Information Message from Programme Director Master of Arts in Strategic Communication Strategic Communication involves “orchestrated communication efforts with a master plan to influence a public policy or to promote an agenda”. Being “strategic” is communicating proactively the right message through right channels to the right audience with the right effect. The MA in Strategic Communication is designed to provide most updated knowledge and professional training to students who want to pursue a career and excel in it in social, political and corporate communication. Objectives Designed for working professionals and future-to-be experts who can embrace the rapid changing social environment and communication landscape, the MA in Strategic Communication programme provides comprehensive knowledge in communication theories, latest development in media, and current practices in social, political and business communication. Uniqueness The Programme offers a unique blend of political communication and corporate strategic communication . It is structured into two concentrations: Public Affairs Communication and Corporate Engagement Communication. It stresses the balance between theory and practice by inviting top professionals in the field to share their experiences and insights, with integration of theories supported by the School’s full-time professors. Who Should Study? Those who are interested in strategic communication, including: Practitioners in corporate communication who want to gain advanced knowledge in the field, especially the public affairs and political communication areas; Practitioners in government and political related sectors such as legislators’ aides, party administrators, civil servants, and NGOs dealing with various government departments; Working professionals who are interested in strategic communication and plan to switch to a most exciting and challenging career; and New college graduates who aspire 三、課程結構 Curriculum: The Programme is structured into two concentrations: Public Affairs Communication Public Affairs Communication Corporate Engagement Communication Modules are grouped into (1) Cores and (2) Electives. The core modules are designed to nurture student’s fundamental knowledge of persuasive communication, research methodologies and professional responsibility. The elective modules are designed to provide students with knowledge and skills in communication strategies and campaigns for both the business and public sectors. Students must complete 24 credits of modules to get the degree. Each module bears three credits. Four core and four elective modules are required for graduation. Programme Information Core Modules: STC5001 Strategic Communication Theories STC5002 Research and Data Analytics STC5003 Global Issues and Social Responsibility STC5004 Communication Planning and Campaigns Elective Modules: Area 1 Public Affairs Communication STC5122 Public Communication and Social Marketing STC5123 Public Affairs and Governance STC5124 Crisis and Issues Management STC5190 Capstone in Strategic Communication STC5191 Topical Studies in Public Affairs Communication Area 2 Corporate Engagement Communication STC5181 Brand Strategy and Consumers Communication STC5182 Corporate Social Responsibility and Sustainability STC5183 Stakeholders Communication and Engagement STC5184 Digital and Mobile Marketing STC5190 Capstone in Strategic Communication STC5192 Topical Studies in Corporate Engagement Communication Admission Requirements A bachelor’s degree from a recognised university or equivalent English language proficiency requirements if the applicants’ bachelor’s degree was not obtained from a university where English is the medium of instruction: TOEFL ≥ 550 (paper-based), ≥ 213 (computer-based), ≥ 79 (internet-based) / TOEFL iBT Special Home Edition @; IELTS (Academic) / IELTS Indicator ≥ 6.5 @; College English Test-Band 6 (CET-6) ≥ 430 TEM-4 ≥ 70 @ TOEFL and IELTS result 四、入學要求