Arts in Entertainment Media Management and Communication

课程简介

Programme Objectives Enhance students’ knowledge and understanding of the theories and concepts related to entertainment media management and communication. Develop students’ ability to apply theoretical knowledge and communication skills related to

关键信息

入学要求

Hold a recognised degree for which the medium of instruction is Chinese; or Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or Possess other equivalent qualifications in Chinese language Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme. Graduation Requirements To be eligible for the award of the Master of Arts in Entertainment Media Management and Communication, students are required to satisfy the following: Pass 4 core modules and 4 elective modules (24 credits) with a Grade D or above; and Obtain a cumulative GPA of at least 2.0. Tuition Fee For 2026/27 entry: Local Students: HK$120,000 per programme Non-local Students: HK$146,400 per programme QF Information Master of Arts in Entertainment Media Management and Communication QF Level: 6 QR Registration No.: 25/001257/L6 Registration Validity Period: 01/09/2026 – 31/08/2029 Primary Area of Study and Training: A10 – Ma 入學要求：Admission Requirements Hold a bachelor’s degree from a recognised university or equivalent; and Fulfil one of the following Chinese language proficiency requirements: Hold a recognised degree for which the medium of instruction is Chinese; or Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or Possess other equivalent qualifications in Chinese language Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme. Graduation Requirements To be eligible for the award of the Master of Arts in Entertainment Media Management and Communication, students are required to satisfy the following: Pass 4 core modules and 4 elective modules (24 credits) with a Grade D or above; and Obtain a cumulative GPA of at least 2.0. 原文链接：https://scom.hsu.edu.hk/en/master-of-arts-in-entertainment-media-management-and-communication/ 二、課程簡介 Programme Objectives Enhance students’ knowledge and understanding of the theories and concepts related to entertainment media management and communication. Develop students’ ability to apply theoretical knowledge and communication skills related to entertainment media management and communication in a business-related context. Foster students’ proficiency in designing and implementing communication strategies that effectively engage with stakeholders in the entertainment media and communication sectors. Train students to become ethical professionals and responsible citizens through digital and media literacies which are important components of entertainment media management and communication. Programme Learning Outcomes Demonstrate advanced understanding of entertainment media theories, audience analysis, and media representation to inform management decisions. Apply practical skills in merchandising, marketing, and business operations of entertainment media products across digital and traditional platforms. Design and execute effective communication strategies, including corporate communication, campaign planning, and digital public relations, for stakeholder engagement. Exhibit ethical decision-making and media literacy in professional contexts, contributing responsibly to the entertainment industry. Integrate interdisciplinary knowledge to address industry challenges, such as volatile markets and post-pandemic recovery, through capstone projects or practicums. Career Prospects Graduates can pursue diverse opportunities in the growing entertainment media sector, driven by the promising overseas and local demands in entertainment and creative industries, including media distribution, merchandising, and marketing. Career Choice Entertainment Media Manager Merchandising Specialist Marketing and Campaign Strategist Event and Expo Manager Celebrity and Talent Manager Digital Public Relations Officer Corporate Communication Consultant Entertainment Journalist Finance and Operations Analyst in Media Industries / Companies Film and Cinematic Industries Media Distribution and Promotion Creative and Cultural Enterprises Advertising and Public Relations Event Management and Exhibitions Digital Platforms and Social Media Non-Governmental Organizations in Arts Government Cultural Initiatives Consultancy Firms in Entertainment Business Education Pathways Graduates of the Programme may pursue further study at the relevant Master of Philosophy or PhD level. 三、課程結構 Programme Structure Duration: 1 year (Full-time); 2 years (Part-time) Study Mode: Full-time/ Part-time Curriculum: Comprises core and elective modules, totaling 24 credits (8 modules, each worth 3 credits) for graduation. Core Modules EMC5001 Communication and Entertainment Media Management EMC5002 Media Studies and Audience Analysis EMC5003 Entertainment Journalism and Media Representation EMC5004 Merchandising of Entertainment Media Product Elective Modules ( choose four modules ) EMC6001 Corporate Communication of Entertainment Media EMC6002 Expo and Event Management Practicum EMC6003 Campaign Strategies and Planning for Entertainment Media EMC6004 Financing of Entertainment Media EMC6005 Celebrity Studies EMC6006 Digital Public Relations and Entertainment EMC6011 Capstone Project Admission Requirements Hold a bachelor’s degree from a recognised university or equivalent; and Fulfil one of the following Chinese language proficiency requirements: Hold a recognised degree for which the medium of instruction is Chinese; or Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or Possess other equivalent qualifications in Chinese language Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme. Graduation Requirements To be eligible for the award of the Master of Arts in Entertainment Media Management and Communication, students are required to satisfy the following: Pass 4 core modules and 4 elective modules (24 credits) with a Grade D or above; and Obtain a cumulative GPA of at least 2.0. Tuition Fee For 2026/27 entry: Local Students: HK$120,000 per programme Non-local Students: HK$146,400 per programme QF Information Master of Arts in Entertainment Media Management and Communication QF Level: 6 QR Registration No.: 25/001257/L6 Registration Validity Period: 01/09/2026 – 31/08/2029 Primary Area of Study and Training: A10 – Ma 四、入學要求

课程结构

Comprises core and elective modules, totaling 24 credits (8 modules, each worth 3 credits) for graduation. Core Modules EMC5001 Communication and Entertainment Media Management EMC5002 Media Studies and Audience Analysis EMC5003 Entertainment Journalism and Media Representation EMC5004 Merchandising of Entertainment Media Product Elective Modules ( choose four modules ) EMC6001 Corporate Communication of Entertainment Media EMC6002 Expo and Event Management Practicum EMC6003 Campaign Strategies and Planning for Entertainment Media EMC6004 Financing of Entertainment Media EMC6005 Celebrity Studies EMC6006 Digital Public Relations and Entertainment EMC6011 Capstone Project Admission Requirements Hold a bachelor’s degree from a recognised university or equivalent; and Fulfil one of the following Chinese language proficiency requirements: Hold a recognised degree for which the medium of instruction is Chinese; or Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or Possess other equivalent qualifications in Chinese language Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme. Graduation Requirements To be eligible for the award of the Master of Arts in Entertainment Media Management and Communication, students are required to satisfy the following: Pass 4 core modules and 4 elective modules (24 credits) with a Grade D or above; and Obtain a cumulative GPA of at least 2.0. Tuition Fee For 2026/27 entry: Local Students: HK$120,000 per programme Non-local Students: HK$146,400 per programme QF Information Master of Arts in Entertainment Media Management and Communication QF Level: 6 QR Registration No.: 25/001257/L6 Registration Validity Period: 01/09/2026 – 31/08/2029 Primary Area of Study and Training: A10 – Ma 入學要求：Admission Requirements Hold a bachelor’s degree from a recognised university or equivalent; and Fulfil one of the following Chinese language proficiency requirements: Hold a recognised degree for which the medium of instruction is Chinese; or Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or Possess other equivalent qualifications in Chinese language Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme. Graduation Requirements To be eligible for the award of the Master of Arts in Entertainment Media Management and Communication, students are required to satisfy the following: Pass 4 core modules and 4 elective modules (24 credits) with a Grade D or above; and Obtain a cumulative GPA of at least 2.0. 原文链接：https://scom.hsu.edu.hk/en/master-of-arts-in-entertainment-media-management-and-communication/ 二、課程簡介 Programme Objectives Enhance students’ knowledge and understanding of the theories and concepts related to entertainment media management and communication. Develop students’ ability to apply theoretical knowledge and communication skills related to entertainment media management and communication in a business-related context. Foster students’ proficiency in designing and implementing communication strategies that effectively engage with stakeholders in the entertainment media and communication sectors. Train students to become ethical professionals and responsible citizens through digital and media literacies which are important components of entertainment media management and communication. Programme Learning Outcomes Demonstrate advanced understanding of entertainment media theories, audience analysis, and media representation to inform management decisions. Apply practical skills in merchandising, marketing, and business operations of entertainment media products across digital and traditional platforms. Design and execute effective communication strategies, including corporate communication, campaign planning, and digital public relations, for stakeholder engagement. Exhibit ethical decision-making and media literacy in professional contexts, contributing responsibly to the entertainment industry. Integrate interdisciplinary knowledge to address industry challenges, such as volatile markets and post-pandemic recovery, through capstone projects or practicums. Career Prospects Graduates can pursue diverse opportunities in the growing entertainment media sector, driven by the promising overseas and local demands in entertainment and creative industries, including media distribution, merchandising, and marketing. Career Choice Entertainment Media Manager Merchandising Specialist Marketing and Campaign Strategist Event and Expo Manager Celebrity and Talent Manager Digital Public Relations Officer Corporate Communication Consultant Entertainment Journalist Finance and Operations Analyst in Media Industries / Companies Film and Cinematic Industries Media Distribution and Promotion Creative and Cultural Enterprises Advertising and Public Relations Event Management and Exhibitions Digital Platforms and Social Media Non-Governmental Organizations in Arts Government Cultural Initiatives Consultancy Firms in Entertainment Business Education Pathways Graduates of the Programme may pursue further study at the relevant Master of Philosophy or PhD level. 三、課程結構 Programme Structure Duration: 1 year (Full-time); 2 years (Part-time) Study Mode: Full-time/ Part-time Curriculum: Comprises core and elective modules, totaling 24 credits (8 modules, each worth 3 credits) for graduation. Core Modules EMC5001 Communication and Entertainment Media Management EMC5002 Media Studies and Audience Analysis EMC5003 Entertainment Journalism and Media Representation EMC5004 Merchandising of Entertainment Media Product Elective Modules ( choose four modules ) EMC6001 Corporate Communication of Entertainment Media EMC6002 Expo and Event Management Practicum EMC6003 Campaign Strategies and Planning for Entertainment Media EMC6004 Financing of Entertainment Media EMC6005 Celebrity Studies EMC6006 Digital Public Relations and Entertainment EMC6011 Capstone Project Admission Requirements Hold a bachelor’s degree from a recognised university or equivalent; and Fulfil one of the following Chinese language proficiency requirements: Hold a recognised degree for which the medium of instruction is Chinese; or Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or Possess other equivalent qualifications in Chinese language Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme. Graduation Requirements To be eligible for the award of the Master of Arts in Entertainment Media Management and Communication, students are required to satisfy the following: Pass 4 core modules and 4 elective modules (24 credits) with a Grade D or above; and Obtain a cumulative GPA of at least 2.0. Tuition Fee For 2026/27 entry: Local Students: HK$120,000 per programme Non-local Students: HK$146,400 per programme QF Information Master of Arts in Entertainment Media Management and Communication QF Level: 6 QR Registration No.: 25/001257/L6 Registration Validity Period: 01/09/2026 – 31/08/2029 Primary Area of Study and Training: A10 – Ma 四、入學要求