Arts in Digital Media for Online Communication

课程简介

Programme Objectives Impart advanced knowledge of media and communication concepts to promote digital experiences. Present a holistic view of the technologies, processes, and strategies of employing digital media

关键信息

入学要求

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课程结构

The study modules are categorised into two types: cor 課程結構：Curriculum: The study modules are categorised into two types: core and elective. Core modules equip students with essential knowledge and understanding of key concepts and techniques for utilising digital media and supporting e-business activities. In contrast, elective modules focus more on specific applications and practices of digital media in various contexts. To graduate, students must complete a total of 24 credits, which includes four core modules and four major elective modules. Each module is worth three credits, and the list of modules is provided below: Core Modules + DMD5101 Digital Media Content Creation + DMD5102 Visual Communication + DMD5103 Platform Economy + DMD5104 Digital Media Analytics Elective Modules ( choose four modules ) + DMD5301 Online Presence Strategy and Management + DMD5302 Interactive Digital Media + DMD5303 Cloud-based Communication + DMD5304 Topical Studies in Digital Media + DMD5305 Independent Project + DMD5306 Web and Mobile App Development Admission Requirements A bachelor’s degree from a recognised university or its equivalent, preferably in media, communication, business, technology, or related disciplines; and Fulfilment of one of the following English language proficiency requirements if the applicant’s bachelor’s degree was not obtained from a university/tertiary institution where English is the medium of instruction: TOEFL ≥ 550 (paper-based), ≥ 79 (internet-based) @; IELTS (Academic) ≥ 6.0 @; College English Test-Band 6 (CET-6) ≥ 430; TEM-4 ≥ 70 or equivalent of the above. @ TOEFL and IELTS results are considered valid two years from the test date. Graduation Requirements To be eligible for the award of the Master of Arts in Digital Media for Online Communication, students are required to satisfy the following: Obtained a Grade D or above on at least 24 credits (8 modules), including all core modules; and Achieved a cumulative GPA of at least 2.0. Tuition Fee -For 2026/27 entry Local Students: HK$120,000 per programme N 入學要求：Admission Requirements A bachelor’s degree from a recognised university or its equivalent, preferably in media, communication, business, technology, or related disciplines; and Fulfilment of one of the following English language proficiency requirements if the applicant’s bachelor’s degree was not obtained from a university/tertiary institution where English is the medium of instruction: TOEFL ≥ 550 (paper-based), ≥ 79 (internet-based) @; IELTS (Academic) ≥ 6.0 @; College English Test-Band 6 (CET-6) ≥ 430; TEM-4 ≥ 70 or equivalent of the above. @ TOEFL and IELTS results are considered valid two years from the test date. Graduation Requirements To be eligible for the award of the Master of Arts in Digital Media for Online Communication, students are required to satisfy the following: Obtained a Grade D or above on at least 24 credits (8 modules), including all core modules; and Achieved a cumulative GPA of at least 2.0. 原文链接：https://scom.hsu.edu.hk/en/master-of-arts-in-digital-media-for-online-communication/ 二、課程簡介 Programme Objectives Impart advanced knowledge of media and communication concepts to promote digital experiences. Present a holistic view of the technologies, processes, and strategies of employing digital media and communication in varied contexts. Broaden understanding of digital media and communication in perspective for supporting platform businesses. Explore analytical techniques to enhance online presence of organisations with effective communication strategy. Provide a reflective and critical framework for evaluating the potential of emerging media with creative applications. Programme Learning Outcomes Oversee the process of digital media content creation for efficient delivery and exchange on the Internet communication environment. Apply visual communication principles to enhance online user experience. Develop integrated content strategy for promoting e-commerce businesses with digital media technologies. Demonstrate an insightful understanding of digital media consumption behaviours through data analytics. Evaluate critically on the technological development and emerging trend of digital media communication practices in commercial and social contexts. Career Prospects Graduates of the programme can expect a wide range of career prospects across various sectors, finding their roles in business organisations, government agencies, education, and media companies. Career Choice Digital Marketing Specialist Social Media Manager Content Strategist Digital Communications Officer Video Production Specialist Graphic Designer Online Brand Manager E-commerce Manager Consultant or Freelancer Industry / Companies Creative Media Media and Entertainment Digital Marketing and Advertising Publishing Printing Retailing Property Management Health Care Services NGO Financial Services Hospitality Consultancy Programme Information Duration: 1 year (Full-time); 2 years (Part-time) Study Mode: Full-time/ Part-time Curriculum: The study modules are categorised into two types: cor 三、課程結構 Curriculum: The study modules are categorised into two types: core and elective. Core modules equip students with essential knowledge and understanding of key concepts and techniques for utilising digital media and supporting e-business activities. In contrast, elective modules focus more on specific applications and practices of digital media in various contexts. To graduate, students must complete a total of 24 credits, which includes four core modules and four major elective modules. Each module is worth three credits, and the list of modules is provided below: Core Modules + DMD5101 Digital Media Content Creation + DMD5102 Visual Communication + DMD5103 Platform Economy + DMD5104 Digital Media Analytics Elective Modules ( choose four modules ) + DMD5301 Online Presence Strategy and Management + DMD5302 Interactive Digital Media + DMD5303 Cloud-based Communication + DMD5304 Topical Studies in Digital Media + DMD5305 Independent Project + DMD5306 Web and Mobile App Development Admission Requirements A bachelor’s degree from a recognised university or its equivalent, preferably in media, communication, business, technology, or related disciplines; and Fulfilment of one of the following English language proficiency requirements if the applicant’s bachelor’s degree was not obtained from a university/tertiary institution where English is the medium of instruction: TOEFL ≥ 550 (paper-based), ≥ 79 (internet-based) @; IELTS (Academic) ≥ 6.0 @; College English Test-Band 6 (CET-6) ≥ 430; TEM-4 ≥ 70 or equivalent of the above. @ TOEFL and IELTS results are considered valid two years from the test date. Graduation Requirements To be eligible for the award of the Master of Arts in Digital Media for Online Communication, students are required to satisfy the following: Obtained a Grade D or above on at least 24 credits (8 modules), including all core modules; and Achieved a cumulative GPA of at least 2.0. Tuition Fee -For 2026/27 entry Local Students: HK$120,000 per programme N