Marketing

课程简介

Marketing 课程名称：Master of Science Program in Marketing 学位类型：理学硕士（Marketing） 修读模式：全日制 学制：1 年 学费：港币400,000 开设学院/学系：Department of Marketing 课程简介：The Master of Science (MSc) program in Marketing enables students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue th

关键信息

入学要求

To qualify for admission, applicants must meet all of the following requirements. Admission is selective and meeting these minimum requirements does not guarantee admission. 1. General Admission Requirements of the University Applicants seeking admission to a master's degree program should have obtained a bachelor’s degree from a recognized institution, or an approved equivalent qualification. 2. English Language Admission Requirements Applicants have to fulfill English Language requirements with one of the following proficiency attainments: TOEFL iBT: 80 (for tests taken prior to 21 January 2026) * 4.5 (for tests taken from 21 January 2026 onwards) * TOEFL pBT: 550 TOEFL Revised paper-delivered test: 60 (total scores for Reading, Listening and Writing sections) IELTS (Academic Module): Overall score: 6.5 and All sub-score: 5.5 * * Refers to scores in one single attempt only. Test at home option is not accepted. Applicants are not required to present TOEFL or IELTS score if their first language is English, or they obtained the bachelor's degree (or equivalent) from an institution where the medium of instruction was English. 3. Additional Information GMAT score will also be considered if it is available. No minimum work experience will be necessary. 原文链接：https://prog-crs.ust.hk/pgprog/2027-28/msc-mark/ 二、课程简介（英文原文） The Master of Science (MSc) program in Marketing enables students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options. Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges. The program provides students access to become leading and responsible marketing professionals, particularly by joining multinationals, small or medium-sized companies, non-profit organizations, or as entrepreneurs in charge of their own. Across the year, the program provides various outreach and networking opportunities to enrich students’ business vision and expose them to the latest industry trends and first-hand marketing know-how. 三、学习目标（英文原文） On successful completion of the program, graduates will be able to: Gain consumer insights by conducting marketing intelligence/research and applying marketing tools and methodologies to solve marketing-related problems. Assess the marketing environment (opportunities, challenges), develop marketing plans and strategies and bring these to life in the real world. Develop skills to build brands that will prosper and thrive in the global marketplace. Develop and implement marketing strategies in the digital marketplace. Create sustainable marketing strategies and develop a sense of social responsibility as a future marketing leader. 四、课程设置（英文原文） Minimum Credit Requirement 30 Credits Credit transfer Subject to the approval of the Academic Director and the University regulations governing credit transfer, a maximum of 4 credits can be transferred to the program. Core Courses 14 Credits MARK 5120 MARK 5290 MARK 5310 MARK 5330 MARK 5390 MARK 5400 MARK 5430 Elective Courses 16 credits A list of electives offered in a particular year will be announced at the beginning of each intake. Most courses will be offered by the Department of Marketing. Electives from other units within the School of Business and Management will also be offered.

课程结构

课程详情请查阅官网最新课程表。