Social Sciences (MSocSc) in Media Management

课程简介

Master of Social Sciences (MSocSc) in Media Management 课程名称：Master of Social Sciences (MSocSc) in Media Management 学院/学系：School of Communication 学位：MSocSc 学制：Full-time: 1 year; Part-time: 2 years 学费：HK$180,000/programme 入学年份：2027 September 资助性质：Self-financed 授课语言：English 申请开始日期：6 Oct 2026 申请截止日期：7 Jun 2027 (non-local) 23 Jul 2027 (local) 联系方式：(852) 3411 8158 media@hkbu.edu.hk http://comd.hkbu.edu.hk/masters/en/mmgt.html 课程主任：Dr Anfan CHEN

关键信息

入学要求

持有认可学士学位或同等学历。具体语言及成绩要求请查阅官网。

课程结构

The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses. Aims / 课程目标 The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge; Discipline media professionals with leadership and management acumen; Cultivate media professionals to become executive leaders in the media industry; and Lay a foundation for those interested in further advanced studies in media or management. The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge; Discipline media professionals with leadership and management acumen; Cultivate media professionals to become executive leaders in the media industry; and Lay a foundation for those interested in further advanced studies in media or management. The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge; Discipline media professionals with leadership and management acumen; Cultivate media professionals to become executive leaders in the media industry; and Lay a foundation for those interested in further advanced studies in media or management. The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge; Discipline media professionals with leadership and management acumen; Cultivate media professionals to become executive leaders in the media industry; and Lay a foundation for those interested in further advanced studies in media or management. The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge; Discipline media professionals with leadership and management acumen; Cultivate media professionals to become executive leaders in the media industry; and Lay a foundation for those interested in further advanced studies in media or management. The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development. The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims: Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge; Discipline media professionals with leadership and management acumen; Cultivate media professionals to become executive leaders in the media industry; and Lay a foundation for those interested in further advanced studies in media or management. Admission Requirements / 入学要求 Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution. Language Proficiency Requirement / 英语要求 Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test)*; or an overall IELTS band score of 6.5*. *Note: Test result provided should be within two years from the date of issuance of the Admission Offer letter. TOEFL iBT Home Edition or IELTS Indicator test is not accepted. Others Professional experience would be preferred. Applicants should submit a 500-word essay in English outlining their academic interests and objectives, and A sample of publication or research paper written by the applicant, if any. Curriculum / 课程设置