Science (MSc) in Marketing for the Creative Economy

课程简介

Master of Science (MSc) in Marketing for the Creative Economy 课程名称：Master of Science (MSc) in Marketing for the Creative Economy 学院/学系：School of Business, School of Creative Arts 学位：MSc 学制：Full-time: 1 year 学费：Local students: HK$240,000/programme; Non-local students: HK$298,000/programme (travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled*) 入学年份：2027 September 资助性质：Self-financed 授课语言：English 申请开始日期：1 Sep 2026 申请截止日期：30 Nov

关键信息

入学要求

持有认可学士学位或同等学历。具体语言及成绩要求请查阅官网。

课程结构

The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses. Aims / 课程目标 The Programme aims to: Firmly centre students within the current academic and professional discourses in the cultural and creative landscape, processes, and systems in creative economies from an international perspective; Enable students to build, manage, and evaluate marketing and business strategies appropriate for the creative economies; Develop students’ ability to effectively communicate their ideas to audiences with varying levels of understanding of the cultural and creative businesses; and Establish students as competent leaders with international outlook in the regional and global creative economies. Admission Requirements / 入学要求 Applicants should possess a bachelor’s degree from a recognised university or comparable institution, or an equivalent qualification. Language Proficiency Requirement / 英语要求 Applicants are expected to meet at least one of the following qualifications: A bachelor’s degree earned from a recognised English-medium institution; or TOEFL (internet-based) score of 79 or above*; or IELTS (Academic) overall band score of 6.5 or above* Other language requirements as set by the University. *Note: Test result provided should be within two years from the date of issuance of the Admission Offer letter. TOEFL iBT Home Edition or IELTS Indicator test is not accepted. Curriculum / 课程设置