Science (MSc) in AI and Digital Media

课程简介

Master of Science (MSc) in AI and Digital Media 课程名称：Master of Science (MSc) in AI and Digital Media 学院/学系：School of Communication, Faculty of Science 学位：MSc 学制：Full-time: 1 year; Part-time: 2 years 学费：HK$180,000/programme 入学年份：2027 September 资助性质：Self-financed 授课语言：English 申请开始日期：6 Oct 2026 申请截止日期：7 Jun 2027 (non-local) 23 Jul 2027 (local) 联系方式：(852) 3411 8123 aidm@hkbu.edu.hk http://comd.hkbu.edu.hk/masters/en/aidm 课程主任：Dr LAN Liang

关键信息

入学要求

持有认可学士学位或同等学历。具体语言及成绩要求请查阅官网。

课程结构

The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses. Aims / 课程目标 The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry. On completion of the programme, students will be able to: demonstrate a thorough grounding in the concepts, theories and practice of communication studies in the digital age; enable students to build applied skills and conduct technical planning in a variety of services and products; apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility; think analytically, critically, and independently, and demonstrate leadership skills in the context of public goods and society well-being. Admission Requirements / 入学要求 Applicants should possess a bachelor’s degree with honours from a recognised university or institution. Language Proficiency Requirement / 英语要求 Applicants should be able to communicate in English at an advanced level, possessing one or more of the following qualifications if they did not study in an English-speaking institution. an IELTS overall band score of at least 6.0*; or a minimum score of 74 in TOEFL (iBT)*; or a minimum score of 450 in CET-6*. *Note: Test result provided should be within two years from the date of issuance of the Admission Offer letter. TOEFL iBT Home Edition or IELTS Indicator test is not accepted. Others Applicants should submit a 500-word letter of interest in English. Applicants should submit a work portfolio (publications, demonstration, GitHub repositories, personal websites, etc), and provide other qualifications and awards, if any. Applicants should provide two reference letters. Curriculum / 课程设置